Walker bay extreme
The Walkerbay Xtreme Hermanus is a 3-day multi-discipline sport festival held annually in and around Hermanus in the month of May. The event features a collection of spectator-friendly sports events as well as a line-up of top, local and international athletes.
The Walkerbay Xtreme Hermanus is, first and foremost, an inclusive business opportunity for the entire Overstrand area. The aim is to drive the local economy by sourcing expertise, services and materials locally wherever possible, and create opportunities for involvement from local businesses first. The pilot event in 2015 attracted hundreds of athletes from around the world and generated a noticeable increase in economic activity in the area. The concept has proven successful as a boost to a wide range of businesses in and around Hermanus. As the profile of the festival grows, The Walkerbay Xtreme will become a highlight on the economic calendar of the region.
The first event was rolled out as a proof-of-concept and managed to create thousands of media impressions. Photos and video clips of the festival reached audiences in over 50 countries from Sweden to New Zealand. As the festival grows, it will become an incredibly effective means of raising the profile of the Overberg region as a spectacular tourism destination for visitors from every corner of the globe.
Looking ahead, we believe The Walkerbay Extreme has the potential to become an important contributor to the economy of the entire region, attracting thousands of athletes and spectators to a world-class festival that focuses on showcasing local businesses, organisations and charities. In doing so, the festival will promote an awareness of the value of our natural assets and the importance of conservation efforts as well as the positive impact that sports can have on lives and communities.